Bassssss "2-Minute!"

I would love to declare myself a certified Maggi maniac. I have tasted Maggi in almost every hour of 24X7 cycles, whether it was at 3AM while working in night shift or at 5AM during semester exams.

Maggi Noodles! One of the most respected & trusted fast food item in India. In fact, if you play the jingle of Maggi anywhere anytime, 9/10 children and 10/10 grown up adults would recognize it without fail.

I am not surprised to know that apart from India, Maggi noodles is popular in many countries including South Africa, Brazil, New Zealand, Australia, Malaysia and Singapore.

25 years before, hardly anyone could think of the revolution brought by a simple food product in our lives. It is enormous. And even after these many years of dominating more than 90% share of market, there is virtually any competition.

Creating a fast food industry was never easy. No one could actually speculate it. Cooking something in just "2-minutes" without taking any outside ingredient except water could be easily compared to idea of all time innovations like Internet search Engine.

It won’t be an exaggeration to say, like Google made the "Search" word famous, Maggi made the "Noodle" famous.

It opened a totally unexplored market of pre-packaged food.

Maggi is not just a food product, it is original concept; it is lifestyle; it is a new food habit; it is a great idea; it is the most widely eaten food product among all class of people; it is omnipresent (from kitchen drawer to my office drawer); it is irreplaceable!

I don't remember when I tasted Maggi first time, but ever since I tasted it I have been an absolute Maggi lover. The best part of the recipe is that it takes a little time to cook and you can always make it more cosmetic with minimal effort.

Maggi has been there with me at every stage of life; from School, college to on-site days. Maggi is not just a food, its memory.

It reminds me of my niece, who almost close to a decade ago used to slurp Maggi with more interest than she used to play with newly bought Barbie dolls. And it continues. Back in this April, when I met my 18 month nephew (unfortunately, I have not been much with him since he was born, so I almost have account of every hour that I have spent with him), he is no less than an aficionado of Maggi. I kept watching him fighting with a 7-8 inch long Maggi noodle; he took approx 30-40sec before slurping the last inch of the noodle. It was absolutely treat to watch him flirting with Maggi noodles.

Maggi, the food beyond generations. Not surprising if I say, there would be very few kids who do not enjoy Maggi as much as they enjoy their toys.

I am sure Maggi Noodles are favourites of lot of people; at least people who lived in hostels during college days can vouch for this simple late night snack or rather light dinner, I guess. During engineering days, my hostel friends used to keep a box filled with these noodles packets.

Maggi is the smile for most of the not so fortunate people who have a room/flat mate with eating habit like one-way traffic and hates to cook; or even for a part-time-bachelor who forgets to cook or prefers not to cook after a stretched intake session of double digit ABV liquor.

Having said that, it also fits to our living of a fast pace life, we find Maggi more and more suitable to our pace. It is just synchronized to our life. That could be another reason of its immense popularity.

Now, having thought so much about Maggi, how come I not think of heading to kitchen. You can also try this. I just love it. Most of the time I had it at a Dhaaba outside my office:

Fry some sliced Onions, Carrot, green Pees and Tomatoes with red chilli.
Leave it, you already know it. Are not you?

And last but not the least, I bet every Indian of our generation would have a Maggi story to share. What’s your story?

Or do you remember anyone slurping Maggi insanely loud?